Press Release

StaffDNA Teams Up With SERVPRO First Responder Bowl

DALLAS – The SERVPRO First Responder Bowl, which is in its eighth year honoring first responders at its annual college football bowl game in Dallas, has a new agreement with LiquidAgents Healthcare and StaffDNA, two award-winning staffing companies for healthcare workers.

LiquidAgents and StaffDNA will be the presenting sponsors of the bowl’s “Everyday Heroes Wall” that is set to launch later this summer. The wall will be a tribute to those who serve our communities on the frontlines, and will be highlighted by photos from past and current first responders.

“We are delighted to have LiquidAgents and StaffDNA join the SERVPRO First Responder Bowl family,” said Brant Ringler, executive director of the SERVPRO First Responder Bowl. “They are key contributors in making sure healthcare workers are placed in our nation’s communities to better serve those in need.”

Based in Plano, Texas, LiquidAgents Healthcare was founded in 2003 with one mission in mind – to place dedicated healthcare professionals into ­the highest-paying jobs available. In June 2020, StaffDNA officially launched its mobile platform, giving healthcare workers more control to find and manage their own assignments, anytime and anywhere, right from their phones.

LiquidAgents and StaffDNA were both recently named Grand Prize Winners for their respective categories in the 2021 Best Staffing Firms to Work For awards presented by Staffing Industry Analysts (SIA). It was LiquidAgent’s 10th year making the list and StaffDNA’s first year participating.

“We in the healthcare staffing industry are passionate about supporting our first responders,” said Jenny Hanlon, CFO of LiquidAgents Healthcare and StaffDNA. “By partnering with SERVPRO First Responder Bowl, both companies have the opportunity to honor and recognize individuals who are on the frontline serving our communities.”

In December 2014, the bowl began honoring first responders, including police officers, firefighters, EMS workers, correctional officers, search and rescue, dispatchers, security guards, federal agents, border patrol agents and military personnel who have specialized training and are the first to arrive and provide assistance at the scene of an emergency. In 2018, the game was renamed to reflect the efforts to show appreciation to first responders.

The 2021 game will be played on December 28, at SMU’s Gerald J. Ford Stadium in Dallas. Game time is set for 2:15 CT on ESPN.

Schools that have previously competed in the game include: Army West Point, Boise State, Boston College, Houston, Illinois, Louisiana, Louisiana Tech, North Texas, Northwestern, Oklahoma State, Penn State, Purdue, Southern Miss, Texas Tech, UNLV, Utah, UTSA, Washington, West Virginia, Western Michigan and Western Kentucky.

For additional information about the SERVPRO First Responder Bowl, please visit FirstResponderBowl.com and follow on Facebook and Twitter.

About LiquidAgents Healthcare & StaffDNA

LiquidAgents Healthcare, the most award-winning healthcare staffing agency, provides clinical staffing solutions to public and private health systems across the U.S. for travel nursing, travel allied and permanent placement. The company provides experienced healthcare professionals, staffing flexibility, industry-leading credentialing methods and dedicated customer support. StaffDNA, a division of LiquidAgents, is the first digital marketplace for healthcare staffing. Through their mobile platform, StaffDNA gives healthcare professionals complete control to find and manage jobs independently. Between LiquidAgent’s more traditional staffing model and StaffDNA’s world-class app, the two companies have become trusted names in the healthcare staffing industry. To learn more about LiquidAgents Healthcare, call 888.301.9333, or visit www.liquidagents.com. For StaffDNA, visit www.staffdna.com or download our free, easy-to-use app in the Apple App Store & Google Play Store!

ESPN Events

ESPN Events, a division of ESPN, owns and operates a portfolio of 34 collegiate sporting events nationwide. The roster includes five early-season college football games, 17 college bowl games, 11 college basketball events and a college softball event, which accounts for approximately 400 hours of live programming, reaches nearly 64 million viewers and attracts over 800,000 attendees each year. With satellite offices in more than 10 markets across the country, ESPN Events builds relationships with conferences, schools and local communities, as well as providing unique experiences for teams and fans.

For more information, visit the official websiteFacebookTwitter or YouTube pages.

Healthcare organizations face some of the toughest workforce challenges: tight budgets, lean IT teams and limited tools for sourcing, hiring and onboarding staff. Add in manual scheduling, rising labor costs and high burnout, and the pressure grows. Rolling out complex systems can feel out of reach without dedicated tech support. Even simply evaluating new technology can overwhelm already stretched-thin teams.

These challenges make it clear that technology isn’t just helpful; it’s essential for healthcare organizations. Especially when they’re striving to do more with less. Not only are healthcare organizations falling short on implementing new technology, but they’re struggling to update outdated systems. A 2023 CHIME survey found that nearly 60% of hospitals use core IT systems, such as EHRs and workforce platforms, that are over a decade old. Outdated tools can’t integrate or scale, creating barriers to smarter staffing strategies. But the opportunity to modernize is real and urgent.

Tech in Patient Care Falls Short

In healthcare, technology has historically focused on clinical and patient care. Workforce management tools have taken a back seat to updating patient care systems. Yet many big tech companies have failed when it comes to customizing healthcare infrastructure and connecting patients with providers. Google Health shuttered after only three years, and Amazon’s Haven Health was intended to disrupt healthcare and health insurance but disbanded three years later.

Why the failures? It’s estimated that nearly 80% of patient data technology systems must use to create alignment is unstructured and trapped in data silos. Integration issues naturally form when there’s a lack of cohesive data that systems can share and use. Privacy considerations surrounding patient data are a challenge, as well. Across the healthcare continuum, federal and state healthcare data laws hinder how seamlessly technology can integrate with existing systems.

Why Smarter Staffing Is Now Essential

These data and integration challenges also hinder a healthcare organization’s ability to hire and deploy staff, an urgent healthcare priority. The U.S. will face a shortfall of over 3.2 million healthcare workers by 2026. At the same time, aging populations and rising chronic conditions are straining teams already stretched thin.

Smart workforce technology is becoming not just helpful, but essential. It allows organizations to move from reactive staffing to proactive workforce planning that can adapt to real-world care demands.

Global Inspiration: Japan’s AI-Driven Workforce Model

Healthcare staffing shortages aren’t just a U.S. problem. So, how are other countries addressing this issue? Countries like Japan are demonstrating what’s possible when technology is utilized not just to supplement staff, but to transform the entire workforce model. With one of the world’s oldest populations and a significant clinician shortage, Japan has adopted a proactive approach through its Healthcare AI and Robotics Center, where several institutions like Waseda University and Tokyo’s Cancer Institute Hospital are focusing on developing AI-powered hospitals.

Japan’s focus on integrating predictive analytics, robotics and data-driven scheduling across elder care and hospital systems is a response to its aging population and workforce shortages. From robotic assistants to AI-supported shift planning, Japan’s futuristic model proves that holistic tech integration, not piecemeal upgrades, creates sustainable staffing frameworks.

Rather than treating workforce tech as an IT patch for broken systems, Japan’s approach embeds these tools throughout care operations, supporting scheduling, monitoring, compliance and even direct caregiving tasks. U.S. health systems can draw critical lessons here: strategic investment in integrated platforms builds resilience, especially in a labor-constrained future.

The Power of Smart Workforce Technology

In the U.S., workforce management is becoming increasingly seen as more than a back-office function; it’s a strategic business operation directly impacting clinical outcomes and patient satisfaction. Smart technology tools are designed to improve care quality, staff satisfaction, scheduling, pay rates, compliance and much more.

For example, by using historical data, patient acuity, seasonal trends and other data points, organizations can predict their staff needs more accurately. The result is fewer gaps in scheduling, fewer overtime payouts and a flexible schedule for staff. AI-powered analytics can help healthcare leadership teams spot patterns in absenteeism, see productivity and forecast needs in multiple clinical areas in real-time. Workforce management tools can help plan scheduling proactively, rather than reactively. It’s a proven technology tool that can help drive efficiency and reduce costs.

Why So Many Are Still Behind

Despite the clear benefits, many healthcare organizations are slow to adopt smart tools that empower their workforce. Several things are holding them back from going all-in on technology:

Financial Pressures

Over half of U.S. hospitals are operating at or below break-even margins. For them, investing in new technology solutions is financially unfeasible. Scalable, subscription-based and even free workforce management tools are available, but most organizations are unaware of or lack the resources to source these products. Workforce management tools can deliver long-term return on investment for most organizations. Taking the time to understand where the value lies and which tools to invest in needs to happen.

Outdated Core Systems

Many facilities still depend on legacy technology infrastructure that lacks real-time capabilities. Many large players in the healthcare workforce management industry dominate hospital systems. Other smaller, real-time tools that offer innovative solutions to scheduling, workforce hiring, rate calculators and more are available at a fraction of the cost.

Competing Priorities and Strategic Blind Spots

Healthcare organizations and hospitals have many high-priority business objectives and regulatory demands. Digital transformation naturally falls down on the priority list, which causes them to miss improvements that can lead to long-term stability. With patient care and provider satisfaction at the top of the priority mountain, technology changes can be easily missed or shoved to the side when other business objectives are perceived to “move the needle” more.

Poor Change Management

Even the best technology efforts can fail without the right strategy for adoption and support from senior leadership. Resistance from staff, lack of training, or poor rollout communication can undermine success. Effective change management—clear leadership, role-based training and feedback loops—is essential.

Faster than the speed of technology

Change needs to come quickly to healthcare organizations in terms of managing their workforce efficiently. Smart technologies like predictive analytics, AI-assisted scheduling and mobile platforms will define this next era. These tools don’t just optimize operations but empower workers and elevate care quality.

Slow technology adoption continues to hold back the full potential of the healthcare ecosystem. Japan again offers a clear example: they had one of the slowest adoption rates of remote workers (19% of companies offered remote work) in 2019. Within just three weeks of the crisis, their remote work population doubled (49%), proving that technological transformation can happen fast when urgency strikes. The lesson is clear: healthcare organizations need to modernize faster for the sake of their workforce and the patients who rely on providers to deliver care.

 

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